Problem: Although Jamaica is globally recognized as having a powerful identity, most of its youth think they can’t dream big.
Creative idea: After discovering Jamaica didn’t have a national chant, we worked with Pepsi to create one that highlighted the two most encouraging words in every Jamaican’s name: I CAN.
To launch their latest campaign, Pepsi took advantage of Facebook’s brand new “Reactions” tool to help produce a hit song.
Puerto Rico has the longest Christmas season in the entire world. So how come it has the shortest Christmas song?
A mobile audio experience where 5 breast cancer survivors narrate the 5 stages of breast cancer they lived through while participants ran Susan G. Komen’s 5K event.
I like shooting people.
During Breast Cancer Awareness Month, Susan G Komen launched a radio campaign that interrupted the lives of listeners.
Client: We need to announce Heineken’s International Regatta in 15 seconds.
Me: Sail no more!
Logo and branding for a friend’s pizzeria in Santurce. Since the name of the place is what we call the neighborhood’s residents, they asked me to create a logo that could evolve into streetwear.
Triple-S, the leading health insurance company in Puerto Rico, believes that to fully achieve peak wellness, one must go beyond exercising and eating healthy, and start feeding the spirit.
We created custom typefaces made out of healthy ingredients to write a recipe book that nourishes the soul.
During election year in Puerto Rico, NotiCel, a digital news outlet, wanted to make clear it wasn’t tied to any political party, unlike most news sources on the island.
Since red, blue, and green are extremely associated with specific parties, NotiCel decided to take colors down from their politics section and donate them to local communities in need, leaving every single picture, video, story, and article in plain black and white.
NotiCel. Truth Without Colors.
I was asked by Double Cake Baking Studio to design a love-themed cake for Valentine’s Day. Since my background is in creative writing, I decided go with a visual pun. The piece was 1 of 5 designs you could get after purchasing a Surprise Cake box during February 14th. So yeah, many people ate my booty during Valentine’s. 🍑❤️
During the World Series, The Puerto Rico Tourism Company warmed-up baseball fans to the idea of extending the season until winter.